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Hello Codebreakers,

Are you joining us for the free live training tomorrow, October 31st, at 11 AM PT | 2pm ET?

During the “How to Find and Target Your Ideal Customers with AI” training tomorrow, I’ll be sharing:

• Proven AI strategies for defining and locating your ideal customer

• Insight into the best AI tools and how to use them

• Ways to use AI to boost your Marketing ROI and stop wasting money on ineffective campaigns

I'll also send you all the related AI tools, templates, and resources so you can immediately apply what I cover.

You’ve got to be there live though!

Now let’s dive into today’s issue!

iPhones Gain AI Intelligence (Sort of)

Apple has taken another leap with AI, adding beta features to iPhones that will change how users interact with Siri and more.

• New beta features include advanced predictive text and contextual Siri responses that bring AI-powered support for daily tasks.

• The features aim to keep users within Apple's ecosystem by enhancing the iPhone's usability with personalized suggestions.

“With Apple’s latest features, iPhones are learning user behavior at a granular level…” - Read more

What this means to you: Apple’s deepening AI functionality underscores the importance of building tools that anticipate customer needs in real-time. Start brainstorming ways AI could tailor customer experiences on your own platforms—predictive technology is the future.

What to watch for: Expect competitors to roll out similar AI features across devices, ramping up user expectations for personalized experiences.

OpenAI’s Whisper Stumbles with Transcription Problems

A recent study shows OpenAI’s Whisper transcription tool may “hallucinate” incorrect phrases, a critical issue for its growing use in medical settings.

• Researchers discovered that Whisper, while efficient, can generate text that wasn’t said, making it risky for medical use.

• Despite the issue, healthcare providers are eager for AI solutions to reduce documentation time for physicians.

“The quest for accurate AI transcription continues in healthcare…” - Read more

What this means to you: Consider where AI can (and can’t) replace human oversight in high-stakes areas of your business. It’s a reminder to always evaluate new tech carefully, especially where accuracy matters.

What to watch for: Look out for developments as healthcare and tech collaborate on safer AI-powered transcription solutions.

SAG-AFTRA’s AI Deal: Digital Voice Replicas Are Now a Thing

SAG-AFTRA has struck a deal with Ethovox to enable digital voice replicas while ensuring actors are compensated and protected.

This landmark deal opens doors for more expansive, ethical use of voice AI in entertainment and marketing.

• Voice replicas could become a mainstay, allowing brands to use an actor’s likeness digitally with clear consent.

• The deal balances AI innovation with artists’ rights, setting a new industry standard.

“Actors’ voices are now copyright-protected like never before…” - Read more

What this means to you: If you’re using voice tech, ensure you’re transparent and ethical. New AI tools make voice a powerful branding asset, but rights agreements are essential for long-term brand security.

What to watch for: The entertainment industry will continue establishing digital usage rights, shaping future agreements for brands using voice AI.

Meta’s Brings Podcast Generation for All

Meta has unveiled an open-source version of Google’s highly popular AI podcast generator, allowing anyone to automate podcast production. This release democratizes podcasting tools, making it easier to create and distribute audio content.

• Meta’s tool promises time-saving benefits for creators, aiming to grow audiences and engage users with less production hassle.

• The generator could also benefit smaller businesses looking to dip a toe into content marketing through podcasts.

“AI tools are changing the way we create and consume audio…” - Read more

What this means to you: If podcasting has been on your roadmap, this could be a cost-effective way to start. Try it as a content marketing experiment—audience engagement via audio is on the rise.

What to watch for: Expect an influx of podcasts, as more companies leverage automated tools to produce niche audio content.

Netflix Unveils Video Clip-Sharing to Boost User Engagement

Netflix’s new clip-sharing feature lets users share key moments from shows, making it easier to talk about content on social media.

With this feature, Netflix is betting on organic reach as users share clips across platforms, bringing more viewers back to the platform.

• The feature allows viewers to send show clips via social media, targeting a younger audience that loves to share.

• By integrating social sharing, Netflix is also aiming to boost user engagement with minimal marketing spend.

“Sharing snippets is the new frontier of viewer engagement…” - Read more

What this means to you: Think about adding shareable moments to your own content. This feature shows how small, shareable pieces of content can create buzz and drive organic growth.

What to watch for: Look for similar features in other streaming services—users are increasingly expecting shareable content moments.

Universal Music Uses AI to Release Spanish Version of Classic Christmas Hit

Universal Music has launched an AI-powered Spanish rendition of Brenda Lee’s timeless “Rockin’ Around the Christmas Tree,” part of their new effort to responsibly leverage AI in music. This move combines cutting-edge technology with classic hits, aiming to resonate with diverse audiences while compensating original artists.

• Universal collaborated with AI firm Klay Vision, which ethically handles song translation, to produce an accurate, culturally sensitive version of the holiday staple.

• The AI-generated translation taps into a growing global demand for multicultural content, setting a new standard for using AI in music production.

“An AI-enhanced Christmas favorite… now en Español.” - Read more

What this means to you: Consider how AI-driven cultural adaptation could expand your brand’s reach. Translating your most popular content or messaging for new audiences can strengthen customer loyalty and tap into underserved markets.

What to watch for: As demand for culturally adapted content rises, expect more AI-powered translations across media and music platforms, making multilingual marketing an emerging norm.

Enjoy your week!

G. Kofi Annan

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