Hello Codebreakers,

Welcome to another edition of Culture+Code+Commerce!

💬 I recently joined The Peak Performance Success podcast to share my thoughts on the power of storytelling in branding, the role of AI in modern marketing, and how a three-stage process to leverage technologies like AI for brand and customer growth.

Watch/listen to the interview and let me know what you think!

Now let’s dive into this week’s issue!

Apple’s Generative AI Features Are Coming

Apple just revealed that new generative AI tools are about to hit its devices. They’re expected to improve everything from device functionality to user experience, adding another layer to how we use tech in our daily lives.

• Apple is preparing AI updates for its ecosystem that could revolutionize how users interact with devices.

• The company is taking a slow, steady approach with feature releases expected to roll out across various devices throughout 2024.

“We want to ensure our users have the most powerful tools in the palm of their hand.” - Read more

What this means for you: If you're running a health and wellness business, these new AI features will allow you to automate more processes, enhance customer engagement, and streamline operations without hiring new staff. Embrace the opportunity to leverage Apple's ecosystem to improve customer experience and create personalized marketing.

What to watch: Keep an eye on the AI feature release schedule, as early adopters may gain a competitive edge in customer satisfaction.

Google's AI Virtual Try-On for Dresses

Google has rolled out a mobile virtual try-on feature for dresses using generative AI, bringing a more immersive shopping experience for customers.

• Google's AI can create hyper-realistic try-ons of dresses, giving shoppers more confidence when making purchase decisions.

• This tech could potentially reduce return rates, boosting profitability for retailers.

“We’re seeing significant consumer behavior shifts towards virtual shopping experiences.” - Read more

What this means for you: Whether you're in fashion or not, this trend shows how businesses can use AI to bring e-commerce experiences closer to physical store interactions. Think about how virtual try-ons, demos, or consultations could enhance your brand’s digital offerings.

What to watch: Expect other sectors like cosmetics and fitness to embrace virtual experiences powered by AI in the coming months.

Volkswagen Brings ChatGPT to Its Vehicles

Volkswagen is introducing ChatGPT into its vehicles, enabling drivers and passengers to interact with the AI assistant for various purposes, including navigation, entertainment, and more.

• ChatGPT will allow for hands-free interaction, making journeys smarter and more convenient.

• This move positions VW as a leader in the race toward AI-powered, connected vehicles.

“The future of driving is conversational, and Volkswagen is making it happen.” -Read more

What this means for you: Think about how voice-activated AI could fit into your business, whether in customer support, lead generation, or user experience. The convenience factor is set to become an expectation, not a luxury.

What to watch: As conversational AI integrates into daily routines, customers will increasingly expect this level of convenience from all brands.

AI Won’t Replace Artists, Here’s Why

Despite fears, AI isn’t likely to replace artists anytime soon. The complex human emotions and perspectives that drive creativity remain irreplaceable, even as AI-generated art grows in popularity.

• AI lacks the intuitive, emotional depth that characterizes human-made art.

• Creativity, emotion, and context are still vital factors AI can't replicate in a meaningful way.

“Art is about the soul, not just the data.” - Read more

What this means for you: For smaller business owners, this signals that creativity and personal touch are still your most valuable assets. As AI makes certain processes more efficient, don’t lose sight of the human elements that set your brand apart. Focus on where AI can assist, not replace.

What to watch: Keep an eye on how AI evolves in industries like content creation and marketing. Knowing where to balance automation and human creativity will be crucial.

OpenAI’s New AI Model is Coming

OpenAI is releasing its new Strawberry AI model within two weeks, promising significant improvements in generating human-like responses and solving complex problems.

• The Strawberry model is expected to surpass current AI models in both speed and accuracy.

• Businesses using AI for customer service and data analysis will see major benefits from this upgrade.

“Strawberry will set the new standard for conversational AI.” - Read more

What this means for you: For businesses leveraging AI in customer support or sales, this upgrade means faster response times and better service delivery. It’s an ideal time to explore how this model can enhance your AI-driven processes.

What to watch: Keep an eye on competitors integrating this model quickly and how it impacts customer satisfaction benchmarks.

Questions? Suggestions? Hit reply and let me know!

Until next time.

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G. Kofi Annan (Founder @ The Brand Sensei)

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