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Hello Code-breakers,

Let's face it, video is now essential, even for B2B businesses. There's a constant demand for fresh and engaging video content.

The truth is, not having the know-how or the right tools for creating standout videos can seriously slow your brand's growth.

Join me in collaboration with BigVu.TV for a free LIVE workshop tomorrow at 2pm ET: "How to Spark Your Brand with AI Video."

I’ll be demystifying AI-driven video creation and sharing easy-to-follow strategies on how you can use AI to:

• ✅ Discover your unique brand voice

• ✅ Understand exactly what your audience wants to hear

• ✅ Craft compelling videos that hit the mark every time

Join LIVE on February 20th at 2pm ET!

Let’s dive in to today’s edition…

Apple’s Siri AI Revamp May Not Arrive on Time

Apple’s big AI play is supposed to supercharge Siri with on-device intelligence. But delays could push this back past iOS 18.4, leaving users unimpressed.

• Apple is betting on AI to keep iPhone users hooked, but if Siri’s upgrade is underwhelming or delayed, Apple risks falling behind Google and OpenAI.

• This could impact Apple's broader AI strategy, raising concerns about how well it can integrate AI into iOS.

"Apple’s AI push is about to face its biggest test." – Read more

What this means to you: If Apple fumbles, there’s an opening for third-party AI tools. Expect more businesses to integrate external AI assistants instead of relying on Siri. If you’re in digital marketing or e-commerce, consider how AI-powered search and voice tech might shift customer behavior.

What to watch for: Apple’s WWDC event later this year—if Siri’s AI doesn’t impress, Apple’s AI future might be in trouble.

Elon’s xAI Drops Grok-3: A True ChatGPT Competitor?

Elon Musk’s AI company, xAI, just launched Grok-3, promising a smarter, faster chatbot.

• Musk has been vocal about making AI more open and less censored—Grok-3 is designed to reflect this.

• The chatbot is integrated into X (formerly Twitter), meaning Musk is betting big on embedding AI into social media.

"Grok-3 is xAI’s biggest leap yet in AI development." – Read more

What this means to you: AI chatbots are becoming more competitive—businesses will have more options beyond ChatGPT. If you’re leveraging AI-driven customer service or content, keep an eye on new competitors like Grok-3.

What to watch for: Musk’s next move—will Grok-3 drive more X adoption, or is this just another AI hype cycle?

YouTube Shorts Gets GenAI Video Tools

YouTube is integrating Google’s Veo 2 AI model, allowing creators to generate videos from text prompts.

• This could level the playing field for creators with limited resources, but it also raises concerns about originality.

• Expect to see more AI-generated content flooding social media, reshaping video marketing.

"AI-generated videos are about to take over YouTube Shorts." – Read more

What this means to you: If you’re in content marketing, now is the time to test AI-generated video. The competition for audience attention will only get tougher.

What to watch for: How YouTube moderates AI-generated content—will it embrace or limit AI videos?

Amazon Just Changed How We Search for Products

Instead of just keywords, Amazon Shopping now lets users search via AI-powered recommendations, improving personalized results.

• This is a game-changer for brands—it means search rankings could depend more on AI than traditional SEO tactics.

• Small businesses may need to rethink how they optimize for Amazon search.

"Amazon’s AI-driven search could reshape online shopping." – Read more

What this means to you: E-commerce brands need to adapt to AI-driven product discovery. Fine-tune product descriptions and images to align with Amazon’s new AI search model.

What to watch for: How this impacts smaller sellers vs. big brands—will AI favor household names or level the playing field?

Patreon Says ‘For You’ Feeds Aren’t for Creators

Patreon just made a big call: its ‘For You’ feed won’t focus on viral reach. The platform is rejecting algorithm-driven discovery in favor of direct creator-to-fan relationships.

• This signals a shift away from traditional social media engagement tactics.

• It could change how creators monetize—less focus on mass appeal, more focus on loyal audiences.

"Patreon wants to build a different kind of creator economy." – Read more

What this means to you: If you’re building an audience, engagement strategies might need to shift. Focus on deeper connections, not just virality.

What to watch for: Will other platforms follow Patreon’s lead and rethink algorithm-driven content?

iPhone 16e vs. iPhone SE: What’s New?

Apple’s iPhone 16e is here—but how does it stack up against the iPhone SE?

• The 16e borrows features from higher-end models while keeping the SE’s budget-friendly price.

• It’s another step toward Apple blending premium and budget lines.

"The iPhone 16e blurs the line between high-end and entry-level." – Read more

What this means to you: For businesses targeting mobile users, expect more customers with premium features at lower price points. Mobile-first design matters more than ever.

What to watch for: How Apple’s pricing strategy shapes the mid-tier smartphone market.

That’s it for this week.

Until next time.

G. Kofi Annan

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