Read Time: 6 minutes

Hello Codebreakers,

Welcome to another mid-week edition of 'Culture, Code, Commerce'.

Let’s dive in!

TikTok Influences Global Buying Habits

• TikTok is reshaping consumer behavior in the Middle East North Africa Turkey region.

• 80% of consumers report that TikTok influences their purchasing decisions.

"Social media is the new age marketplace where trends drive sales." - Read more

What this means for you: If you aren’t already, leverage TikTok’s influence by integrating it into your marketing strategy. Create engaging, trend-based content to capture the interest of this significant consumer base and boost sales.

Tinder's New AI Photo Selector Feature

• Tinder has launched an AI tool to help users select their best profile pictures.

• The feature aims to improve dating profile success rates.

"Tinder's AI photo selector could transform online dating experiences." - Read more

What this means for you: AI is not just for productivity gains. It’s shaping how individuals choose life partners. Explore AI tools to enhance customer engagement and personalize experiences based on individual preferences.

Ex-OpenAI, Tesla Engineer Launches AI Education Platform

• Andrej Karpathy starts a new platform focused on AI education.

• The platform aims to democratize AI knowledge and skills.

"Karpathy's initiative is set to make AI education more accessible globally." - Read more

What this means for you: Invest in AI education for your team to stay ahead in the tech-driven market. Providing training on AI tools and trends can lead to innovative solutions and improved business performance.

Controversy Over Apple, Nvidia, and Anthropic AI Training Data

• Tech giants reportedly used thousands of YouTube videos to train their AI models without permission.

• This practice raises questions about data privacy and content usage rights.

"Data is the new oil, but ethical extraction is key." - Read more

What this means for you: Ensure ethical practices in data usage. Obtain proper consent when using third-party data especially for AI usage. Transparency in your data policies builds trust with customers and avoids potential legal issues.

Google Now Defaults to Not Indexing Your Content

• Google’s new policy defaults to not indexing content, impacting discoverability.

• Emphasis is on high-quality, relevant content.

"Google's new policy shifts focus to content quality and relevance." - Read more

What this means for you: Regularly check and update your content’s indexing status to maintain visibility. Use SEO best practices and submit sitemaps to Google to improve discoverability.

Etsy's New AI Policy for Sellers

• Policy aims to regulate AI-generated content on the platform.

• Sellers must comply with new guidelines to avoid penalties.

"Etsy's new policy addresses the rise of AI-generated content." - Read more

What this means for you: Stay updated with platform policies to ensure compliance and optimize your online selling strategies. Use ethical sourcing and transparent practices to build trust and credibility with your customers.

Amazon’s Introduces AI Tool for Shoppers

• Amazon’s new Rufus GenAI tool analyzes data to suggest improvements.

• The tool aims to enhance visibility and sales on Amazon.

"Amazon's Rufus is a game-changer for optimizing product listings." - Read more

What this means for you: If you sell online, use Amazon Rufus to optimize your product listings. Leverage the tool's data-driven insights to enhance your listings' visibility and appeal. Improved listings can lead to increased sales and better customer engagement.

That’s all for this week.

If you have a second, I’d appreciate it if you could rate or share your feedback about this email.

Just reply and let me know!

Until next time.

-Kofi (Founder @ The Brand Sensei)

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