Read Time: 7 minutes

Hello Codebreakers,

Welcome aboard another edition of 'Culture, Code, Commerce'.

Today's Highlights:

• Mr, Beast’s hidden Youtube growth strategy

• Leverage ideas over content

• Navigating as a first-time founder

• How startups can outperform incumbents

• Recovering from career setbacks

Let’s dive in!

Mr. Beast, Cocomelon, & Like Nastya use this Youtube growth strategy

HubSpot shares famous YouTubers’ hidden growth strategy.

• Inclusion marketing and localization, are crucial for expanding audience reach

• Human-dubbed content, AI-dubbed content, and multi-language subtitles can help make YouTube videos more accessible to new audiences

"Diversity is being invited to the party. Inclusion is being asked to dance." - HubSpot

What this means for you: Embrace diversity and inclusion in your marketing strategy. It's not just about inviting diverse voices. Providing a high-quality customer experience through localized content is essential for engaging diverse consumer groups and fostering brand loyalty.

Leverage Ideas Over Content

Animalz's recent article emphasizes the need to distribute ideas instead of just content.

• We live in a content saturated, idea-starved market

• Ideas that resonate create a ripple effect

"Content is everywhere. What's scarce are the resonating ideas." - Animalz

What this means for you: Start focusing on creating and distributing ideas that resonate with your audience for a greater impact.

Navigating as a First-Time Owner/Founder

First Round Review shares excellent tips for success as a first-time founder.

• Building a solid team foundation

• Emphasizing on customer retention

"Your first hires are cultural co-founders. They will set the tone for the rest of the company." - First Round Review

What this means for you: Invest in the right people and foster a culture that prioritizes customer retention.

How Startups Can Outperform Incumbents

A Smart Bear highlights how startups can beat established businesses.

• Startups need to focus on one single thing

• Incumbents are slow to adapt

"Startups win by being the best in the world at one thing." - A Smart Bear

What this means for you: Find your niche and excel in it. Be adaptable and ready to evolve.

Recovering from Career Setbacks

Sallie Krawcheck shares valuable advice on bouncing back from career setbacks.

• Embrace failure as a learning opportunity

• Resilience is key

"Resilience is like a muscle. The more you work it, the stronger it becomes." - Chief

What this means for you: Treat failures as stepping stones. Cultivate resilience to bounce back stronger.

This week, we've explored a range of topics from leveraging ideas over content to handling setbacks, to the importance of an inclusive marketing strategy. These insights will help you build a resilient business that resonates with diverse audiences and can weather any storm.

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Until next time, keep innovating!

-Kofi (Founder @ The Brand Sensei)