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Welcome aboard another edition of Culture, Code, Commerce!

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ChatGPT launches SearchGPT, it's Google search challenger

The new AI search engine provides real-time info in ChatGPT. This game changer gives smaller businesses an edge.

Watch my 1-minute take on how smaller brands can use SearchGPT to get a competitive edge👇

Roblox Bans Preteens from Social Hangouts

Roblox tightens access, limiting its social spaces to users aged 13 and up, citing concerns over safeguarding younger audiences.

• Roblox is aiming to protect younger users from inappropriate interactions in its social spaces.

• This restriction reflects a broader trend in tech: platforms are responding to calls for better safety protocols as user demands and regulatory pressures grow.

"There’s no question that online safety is paramount, but we need to balance it with user experience." - Read more

What this means to you: If your audience includes parents or families, stay updated on platforms' safety measures. Expect tighter age restrictions across social platforms—an opportunity for brands catering to younger demographics to prioritize safety and transparency in messaging.

What to watch for: Other gaming and social platforms may soon follow Roblox’s lead, especially as regulatory scrutiny increases.

Disney Creates New AI & AR Unit

Disney goes all-in on AI and augmented reality. New unit launched to supercharge production, enhance park experiences, and innovate storytelling.

• This unit will oversee projects like immersive entertainment, predictive user experiences, and interactive theme parks.

• Disney’s move reflects a broader trend: legacy brands are now investing heavily in AI to remain competitive in a tech-driven entertainment landscape.

"Disney is committed to redefining entertainment for the next generation." - Read more

What this means to you: If you’re a content-driven brand, Disney’s move signals that investing in AI and AR isn’t just for tech companies anymore. From improving ad targeting to creating immersive brand experiences, explore ways AI could enhance your offerings.

What to watch for: Disney’s success here may prompt other entertainment giants to accelerate AI integration, potentially reshaping industry standards.

Boost B2B Paid Media ROI with Alternative Platforms

Facebook and Google aren’t the only options… Marketers are increasingly exploring LinkedIn, Quora, and Reddit to get more bang for their buck in B2B campaigns.

• LinkedIn offers targeted reach with high intent, while Reddit and Quora allow brands to engage niche audiences and build credibility.

• Diversifying platforms reduces dependence on Google and Facebook while connecting with specific segments.

"It’s about finding audiences where they are, not where you want them to be." - Read more

What this means to you: If you’re still relying solely on mainstream platforms, consider testing budget-friendly, targeted options like LinkedIn or Quora. These alternatives can help you build a stronger presence and reach an untapped audience.

What to watch for: Expect more platform diversification as ad costs on Google and Facebook continue to climb.

Taco Bell & KFC’s AI-Driven Q3 Win

Taco Bell and KFC saw sales surges thanks to AI-powered marketing, including personalized ads and optimized promotions.

• Taco Bell leverages AI for predictive customer preferences, while KFC has been using AI to streamline logistics and cut down wait times.

• These brands are pioneering AI in QSRs (quick-service restaurants), proving its potential beyond tech-focused industries.

"AI is changing how we connect with customers in real-time." - Read more

What this means to you: Even if you’re in a non-tech industry, take a cue from QSRs and explore data-driven approaches. Whether it’s personalized outreach or streamlining operations, AI can help you optimize for better performance and customer loyalty.

What to watch for: Keep an eye on competitor brands implementing similar AI initiatives to avoid falling behind.

Fortnite’s Musical Metaverse

Snoop Dogg takes Times Square. Fortnite’s latest chapter features music events, pop culture, and crossovers, creating interactive experiences that keep players coming back.

• The move blends gaming and entertainment, appealing to fans of both while keeping Fortnite culturally relevant.

• This is Epic’s response to a trend where brands use metaverse-like spaces to connect with fans on an experiential level.

"Experiences like this show how gaming and music are becoming more intertwined." - Read more

What this means to you: If you’re in marketing or entertainment, take note of this trend in immersive brand experiences. Look for ways to create interactive or gamified experiences to connect more deeply with your audience.

What to watch for: More brands leveraging the metaverse to blend content and experience, especially in event marketing.

Consumers Lack Trust in AI-Driven Brands

A new survey by Lippincott found that most consumers feel brands need to be more transparent in how they use AI.

• Only 1 in 4 consumers trust that brands are using AI responsibly, largely due to fears of manipulation and data privacy concerns.

• Brands are now under pressure to be upfront and clear about AI's role in customer interactions.

"Transparency is key to building consumer trust with AI-powered tools." - Read more

What this means to you: If you’re incorporating AI in your customer experience, prioritize transparency. Communicate openly about how you’re using AI and what it means for your audience, which can strengthen trust and credibility.

What to watch for: Growing consumer advocacy for AI transparency, with likely regulatory shifts impacting AI disclosures.

Until next time.

G. Kofi Annan

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