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LATEST DEVELOPMENTS

TikTok’s AI avatars want to sell you stuff

TikTok launches AI “Digital Avatars” to drive ecomm sales. The app’s new AI Alive tools let creators, brands, and even local businesses spin up multilingual, hyper-real avatars in minutes.

• These AI avatars can mirror real creators or be fully virtual, and are trained to speak multiple languages, on brand

• TikTok is also rolling out AI dubbing tools and a video script generator to help businesses create content faster

“AI marketing is now accessible to any seller, no matter the size” – Read more

What this means to you: TikTok’s AI tools just removed major barriers for SMBs creating video content at scale. No actors. No studio. No translators. Just upload a script and go. If you're building a global brand or trying to localize content, this is your fast-pass to consistency and reach--without the overhead.

What to watch for: Expect brands to rapidly test AI avatars in shoppable livestreams, reviews, and paid campaigns this quarter.

Google supercharges search ads with GenAI

Search campaigns now run on “AI Max”. Google unveiled “AI Max for Search,” a GenAI-powered campaign builder that automates creative, targeting, and optimization.

• It pulls in assets from your site and landing pages, crafts ad variations, and continuously tests what works

• Google says AI Max can increase ROI and lower CAC for SMBs with minimal effort

“AI Max will be the default campaign type for most advertisers by year-end” – Read more

What this means to you: If you’re running Google Ads, this is your automation moment. Test AI Max on low-risk campaigns to cut back on manual optimization and see where the machine outperforms you.

What to watch for: Expect third-party tools and agencies to shift from ad creation to AI oversight and strategy consulting.

Perplexity drops an AI browser, COMET

Search meets AI in real-time with Perplexity’s new play. The company is launching COMET, an AI-powered browser that blends search, real-time answers, and citations.

• It combines a traditional browser with a built-in AI assistant that references actual sources

• Users can ask complex questions, then browse and verify without switching tools

“This could become the new default browser for AI-native users” – Read more

What this means to you: If you’re in research, strategy, or content, COMET might be your new go-to. Faster than ChatGPT, clearer than Google--and more credible than either for sourcing.

What to watch for: Look out for integrations with productivity tools and apps. COMET could become the browser of choice for AI-driven workflows.

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⚒️ TOOLS & RESOURCES

• BigVu: Create pro videos fast with AI; increase marketing reach and engagement

• Breakcold: Manage social leads efficiently to boost sales growth

• GummySearch: Get keyword insights from Reddit with AI to improve SEO

• Gamma app: Build polished AI-enhanced documents quickly without design skills

Before You Go

When you're ready, here's how I can help:

• 🔬Take the Free AI-readiness quiz for customized recommendations to kickstart your AI marketing. Start here

• 🤝 Work with me to audit your marketing strategy or as a fractional CMO here

• 🎤 Want me to speak to or train your group? I'd love to! Get in touch here.

• 📣 Partner with me to get your product/service in front of my audience here

Until next time.

— Kofi

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