In partnership with
Hello Codebreakers,
I was looking to make the case for AI optimism during a panel on “Seniors and AI” at an NPRA (The National Placement and Referral Association).
That's not the direction we went.
The banker to my left described a 74-year-old woman who wired $40,000 to a voice that sounded exactly like her grandson.
The AI called from a familiar number. Said he was in trouble. She didn't hesitate.
I had my talking points about opportunity and upside. The good stuff I’d seen.
But as the stories kept coming from the 3 bankers on stage with me, I put the notes away.
These were experienced professionals watching it happen to people they serve by name. And I could feel the trust leaving the room, story by story.
On the drive home it became clear to me: the bankers weren't describing edge cases. They were describing a pattern.
AI has made deceptive content cheap, fast, and scalable.
Gartner released data last month that backs it up -- consumer trust in brands has dropped from 70% to 60% in just 4 years.
They're calling it "trust scarcity," and AI-generated content is one of the key drivers.
Not because AI is inherently deceptive. Because when content becomes easy and cheap to produce, it becomes harder to believe.
That room of professionals was just being honest about something your clients are already feeling -- quietly, without telling you.
They won't say "your email felt automated." They'll just go a little cold. Take longer to respond. And eventually move on.
Every polished-but-generic message you create (because it’s easy for you), adds up to a signal your clients are reading without knowing they're reading it: there's no real person here.
The businesses winning right now aren't producing the most. They're the ones whose content feels impossible to fake.
It’s not about whether you should use AI or not. It’s about how much you leave the AI to run without your unique taste, perspective, and experience.
Two questions before you go:
When your clients read your emails, do they feel like they know you -- or do they feel like they know your brand?
Where have you been letting "good enough" content go out under your name?
That second one is usually where the trust leak is hiding.
— Kofi (Founder @ The Brand Sensei)
P.S. I created a free 3-min trust scorecard that tells you where you're leaking trust and what to fix first. Get your trust score.
Talk to your AI tools the way you'd talk to a colleague.
You don't send a colleague a three-word brief. You explain the context, the constraints, what you've already tried. But typing all that into ChatGPT takes forever — so you don't.
Wispr Flow lets you speak your prompts instead. Talk through your thinking naturally and get clean, paste-ready text. No filler words. No cleanup. Just detailed prompts that actually get you useful answers on the first try.
Millions of users worldwide. Works system-wide on Mac, Windows, and iPhone.
